Huhtamaki PPL commissions HP Indigo 20000 digital press at its Thane plant
Mumbai-headquartered Huhtamaki PPL (HPPL) (formerly known every bit Paper Products Express) is 1 of the largest manufacturers in volume terms of finished flexible packaging in the larger Africa, India and Asia Pacific region and has been a trailblazer in the Republic of india flexible packaging industry. The company has several innovations to its credit and has set numerous manufacture standards. Continuing with this trend, HPPL recently became Bharat's get-go flexible packaging solutions provider to committee an HP Indigo 20000 digital printing, which is meant for flexible packaging and labelling applications. With the commissioning of this press in Jan this year, HPPL at present offers digital technology to its customers in improver to gravure, flexo and start technologies. The new Indigo 20000, which is as well the first one in India, is currently existence deployed to service Coca-Cola's 'Share a Coke' campaign.
The formal unveiling of the press for media was done on 23 Apr during an open house organized past HP in association with HPPL at HPPL'south Thane found. Present during the role were top management of HPPL and officials from HP Indigo segmentation.
"We have been first in adopting almost all the technologies in packaging and labels. We brought shrink sleeves to India in 1992 and everyone idea we were mad. Just nosotros succeeded. Similar that there is a history of maybe 50 products that nosotros have pioneered and each one of the product was a chance. Life is a hazard," said Suresh Gupta, chairman, HPPL when asked if the company has taken some sort of a adventure in opting for its first digital printing for a market like India.
The Indigo 20000 project was undertaken for HPPL by Amar Chhajed, who heads the HPPL-Webtech partition. He said, "Yes it was definitely a big gamble. But I volition say that every business organization involves risks. What helped u.s. was the fact that we had a sound customer in Coke to begin with. Besides, I was running the project and got full support from the managing managing director and the chairman."
Alon Bar-Shany, general manager, HP Indigo, graphics solutions business organisation, travelled to Bharat simply for a solar day to be able to attend the open up firm. He said, "There is now a capability in India to deliver high-quality, personalized, secure and merely-in-time packaging of whatsoever nature by a company which is a leader in Republic of india also equally the earth."
Thane institute was e'er the first choice
HPPL'due south Thane plant is the oldest of its 15 plants and is equipped with state-of-the-art tools and machinery; from blueprint to printing to laminating to slitting. The plant houses ii gravure printing presses, one nine-color printing from Cerutti and 1 8-color press from SAM and a flexo press from Aquaflex. There are two laminators from Nordmeccanica and three slitters from Atlas. There is a hot cook automobile for lather wrappers equally well.
Co-ordinate to Chhajed, Thane was ever the offset choice for the location of the Indigo 20000 given the fact that the senior team sits there, and the plant already was very well equipped in terms of infrastructure. All the same, he said that in future other locations may be considered for housing digital presses. "Our plunge into digital is with a much bigger commitment. And then aye, going forrard nosotros can plain consider other locations," Chhajed said.
Significant moment for Indian packaging industry
Since HPPL has been a trendsetter and sort of a trailblazer, the fact that it has opted for a digital technology by installing an Indigo 20000 will definitely accept an impact on the Indian packaging industry that is already changing.
"In terms of awareness and what can be done, this development is amazing. Exercise I look 20 Indigo 20000 presses in India in next three months? Definitely not. But yes, this development is non petty," said Bar-Shany.
Successfully executing the 'Share a Coke' projection
Although, Coca-Cola's 'Share a Coke' entrada has been running globally since 2011, information technology was recently bought to India. In keeping with the campaign's principal idea 'Har Rishta Bola, Mere Naam Ki Coca-Cola,' Coke cans and bottles are now bachelor with special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Girl, etc. Each of these relationships comes with a descriptor. The calibration of the project that HPPL must deal with tin can be gauged from the fact that in all, the campaign is being run in 12 dissimilar languages, 32 relationships and five descriptors. There are near 3000 dissimilar artworks and many different SKUs.
"Credit goes to HPPL since meeting the demand of Coca-Cola is not easy. In fact, in other countries Coca-Cola split the work among different companies," said Bar-Shany. In Bharat, HPPL is the just company executing the 'Share a Coke' campaign for Coca-Cola.
Growing role of digital engineering science in Indian packaging
Just like the global market place, the packaging market in India too is undergoing a rapid change driven by evolving consumer needs. The product life bike is shrinking, and consumers want greater personalization. On peak of that India is a market with stark diversities. At that place are brands who want tens of different designs in very small quantities in a few hours. All of this points to the fact that digital engineering volition play a bigger office non but at HPPL merely also in the wider Indian packaging industry.
"All technologies have their place but when there is a new technology growing in a certain space, previous technology retards," Gupta said. Nonetheless, he said that older technologies will never completely vanish as they take their ain utility. "Even Indigo volition not stay the same every bit customers like us will button it to better further," Gupta stated.
Source: https://packagingsouthasia.com/packaging-production/huhtamaki-ppl-commissions-hp-indigo-20000-digital-press-at-its-thane-plant/
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